The brand you should be most concerned about is your own
Branding for a company is like reputation for a person. The things you do and talk about, the associations you make, the job you do, the way you are seen, all form your personal brand or reputation.
Think about it. This is one of the few things in life that is totally yours to decide. Make your brand your own and make it about self-definition, transparency, authenticity, accountability and effort. Make it about improving yourself noticeably.
Corporate branding and marketing are held in low regard these days, mostly because the symbols of branding have come to be mistaken for the things they once symbolized – quality and style. Brands today are often little more than logos on t-shirts.
Before you advertise for any brand by wearing their logo, symbol or slogan, ask yourself why you are doing it. Do you genuinely believe in the brand? Are they paying you to advertise for them? Will your walking billboard connect you to some group and identify you to others in a way that you really want? Do you want to be associated with their business principles and management? What exactly are you trying to say through your clothes?
Think it over before putting on the sloppy slacker sweatshop sweatpants with a large logo silk screened across the ass.
The best brands are more than just logos and symbols; they are icons of durable, wearable quality. Their clothes will look good and do what they say they will do. Great brands have a story.
Get to know the timeless quality brands in men’s clothing. You likely already have some ideas. Levi’s jeans are a good place to start. Woolrich and Pendelton shirts. Barbour coats and sweaters. Want a practical, unique, high-quality watch? Check out Doxa dive watches. Red Wing boots. Any shoes with Dainite soles. Vans and Sperry sell classic casual shoes. Stores that sell quality clothes are rare. Ralph Lauren, Jack Wills, Ben Sherman, Mango are chain brands that consistently sell great clothes.
And there are deals to be had. Marshalls and Winners sell overstock at huge discounts. Factory outlet stores sell off-season clothes. Online… well, you can find almost any deal. Knowing great brands is the best way to mine for gold in second hand stores, like Kingspier Curated Collections , and thrift shops.
Share with us the brands YOU love and endorse. We want to hear from YOU!
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